April 6, 2018
Licensed retailer LIDS Sports Group and headwear manufacturer New Era have partnered with the country music band Old Dominion for a design contest and new headwear.
To celebrate the band’s current Top 5 single, “Snapback,” the partnership will launch with an Old Dominion hat design contest. Each winning hat’s entrant will receive two free tickets to a show and the grand prize winner will receive a VIP ticket and travel package, as well as a meet-and-greet backstage.
Additionally, the grand prize winner’s design will be made into a New Era snapback and will be sold at participating LIDS stores throughout the country.
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