Legendary Unveils Pacific Rim Lineup

Legendary Entertainment has announced a wide-reaching licensing program for its upcoming film Pacific Rim.

Set to debut July 12, the Warner Bros. Pictures and Legendary Pictures film already has a long list of licensing partners that range from apparel to board games to Halloween costumes.

Partners on board for the summer flick include:

“As anticipation mounts for the release of Pacific Rim, Legendary Entertainment is committed to collaborating with a world-class lineup of licensing partners that will serve as the foundation for a strong merchandising program,” says Joel Chiodi, executive vice president of theatrical marketing, Legendary. “The responses from licensees and retailers have been phenomenal as they embrace the unique opportunity that this property presents.”

The sci-fi action-adventure follows two unlikely heroes who together pilot a massive robot called a Jaeger to fight monstrous creatures called Kaiju that have risen from the sea and are consuming humanity’s resources.