December 16, 2021
As the global head of marketing, Hauserman will leverage her expertise in the entertainment industry, including prominent roles at WarnerMedia and Fullscreen, at EG.
“Evil Geniuses and the company’s bold leader, CEO Nicole LaPointe Jameson, are unwavering in the commitment to build a values-led gaming entertainment organization and disrupt an industry that, frankly, needs some disruption,” says Hauserman. “Nicole is an inspiring ‘dream big or go home’ leader who is wicked smart, deeply understands the complexities of the industry, and is determined to make a lot of noise as we expand beyond competitive play into a multi-faceted global entertainment brand. I love that and am incredibly excited to join the mission.”
At Fullscreen, Hauserman led the team responsible for the company’s brand transformation, along with the launch
of its first-ever marketing partnership function, securing partnerships with brands such as Lyft, Bumble, Red Bull, Google, Snap and Meta. Following Fullscreen’s acquisition by AT&T in 2019, Hauserman helped lead the newly formed WarnerMedia’s digital transformation, developing and launching GenZ-focused campaigns for sister brands HBOMax, DC Entertainment, Warner Bros., CNN and more. Most recently, she helped the NBA launch the league’s worldwide “That’s Game” campaign and the brand’s first-ever “NBA House,” bringing together NBA legends like Kareem Abdul-Jabbar, superstar digital creators like Griffin Johnson and RDCWorld, and brands like Sony PlayStation, Beats by Dre and Oreo to create hundreds of pieces of original content in celebration of the 2021 Playoffs.“Krystal Hauserman has all the personal and professional qualities we strive for in a leader at Evil Geniuses,” says LaPointe Jameson. “Her deep roots and knowledge in traditional entertainment will help shape the future that we envision for EG as a brand, and her undeterred commitment to excellence will bring big ideas and a fresh perspective to see new opportunities that will help us grow the EG organization while serving our team, fans and partners.”
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