The announcement was made today by Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media.
The new licensing effort will feature extensive product development for Gen-Z consumers who grew up as fans of “Yu-Gi-Oh!” bringing an array of new products with a youth-friendly appeal.
“Today’s youth are edgy, expressive and bold in their fashion statements,” says Coleman. “These new collaborations will entertain our fans while providing a creative and authentic way to express themselves and their affection for the “Yu-Gi-Oh!” brand. As “Yu-Gi-Oh!” prepares to celebrate its 25th Anniversary, we believe that the franchise needs to cover a broader swath in the market and these new deals will allow a generation of young adult fans to interact with the brand in ways that have
Hypland will offer a capsule collection of “Yu-Gi-Oh!” products set to debut in Fall 2021. The collaboration will kick off with pop-up shop events in both New York City and Los Angeles. Calif.
Madrid Skateboards will produce a line of “Yu-Gi-Oh!”skateboards and longboards in North America for holiday 2021.
PSD Underwear’s will produce “Yu-Gi-Oh!” underwear, boy shorts and sport bras available for spring 2022.
Automotive lifestyle company Tuned in Tokyo will release a line of “Yu-Gi-Oh!” merchandise featuring Japanese design and graphics this winter. The licensing deal with Tuned In Tokyo was facilitated by The Brand Liaison as agent for Tuned in Tokyo.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.