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KISS Takeover Planned in NYC Before Final Shows

Bravado and KISS will mark the band’s final live shows at Madison Square Garden Dec. 1-2 with activations throughout New York City.

License Global

November 22, 2023

3 Min Read

Rock ’n Roll Hall of Fame band, KISS, has announced multiple licensing activations in New York City before their final live shows ever, taking place at Madison Square Garden Dec. 1-2. In partnership with Bravado, Universal Music Group’s merchandise and brand management company, they have curated and developed these events to pay tribute to the band’s legacy and history with New York City. 

“We’re thrilled to be performing our final shows at MSG since the band originated in New York City over 50 years ago,” say KISS in a joint statement. “We are thankful for our long legacy of fans, the KISS Army, and excited to be celebrating through these activations.”  

“I’ve been a fan of KISS since I was seven years old, and our team has enjoyed being a part of the KISS franchise for the last 10 years,” says Matt Young, president, Bravado. “Bravado is honored to commemorate this extraordinary moment in the band’s legendary career by partnering with them to execute this massive NYC takeover.”  

The KISS takeover starts Nov. 29, which includes: 

  • KISSTORE POP-UP –Immersive KISS experience will feature memorabilia, apparel, accessories and collectibles from partnerships with Ed Hardy, Oxford Pennant, Trick or Treat Studios, Funko and exclusive KISS pop-up store merchandise. Located blocks away from MSG at 248 West 37th Street, the pop-up will be open Nov. 30-Dec. 3.  

  • KISS NYC Takeover Google Map – An immersive Interactive map, built in partnership with Google Maps Platform, will let fans easily locate the KISS activation spots pinned throughout the city.

  • KISS Metro Cards – Penn Station and Herald Square Station will have 50,000 limited-edition KISS branded metro cards available for purchase starting Monday, Nov. 27.  

  • New York Rangers KISS Game Night at MSG – On Nov. 29 at 7:30 p.m. EST, the New York Rangers match-up against the Detroit Red Wings will feature special KISS-themed activities and limited-edition KISS x Rangers merchandise.  

  • New York Post Activation –Find KISS-branded trikes and brand ambassadors passing out commemorative newspaper wraps and custom KISS cookies Nov. 29-Dec. 1.  

  • Penn Station Digital Ads –KISS-branded digital adverts will run throughout the area Nov. 30-Dec. 2. 

  • KISS Taxi Fleet –One-of-a-kind KISS-wrapped taxis will be driving throughout the city starting Nov. 30.  

  • Taxis Digital Ads – More than 800 taxis will feature KISS digital tops and special KISS TTV content.  

  • Peloton – KISS is Peloton’s newest Artist Series with classes on the Bike, Tread, Row and App dropping on the Peloton platform Nov. 30.  

  • Inked NYC – Complimentary KISS flash tattoos will be available Dec. 1-2, 11 a.m.-7 p.m. and face painting 1-5 p.m. local time at Inked NYC, at 150 W. 22nd St.  

  • RIPNDIP – Exclusive KISS x RIPNDIP merchandise will be available for purchase at the RIPNDIP NYC store at 620 Broadway beginning Nov. 29.  

Read more about:

KISSBravadoNorth America

About the Author(s)

License Global

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