, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced Rebel Girls, the global girl empowerment brand, is joining its roster of licensing properties. Under the agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations and merchandise across all categories, including apparel, accessories, collectibles and more.
Since publishing its first book in 2016, Rebel Girls has told the stories of more than two thousand real-life women throughout history to present day across more than 8 million books sold and 20+ million podcast downloads. In 2021, the brand launched the Rebel Girls App, a digital destination offering an immersive online and offline experience across Rebel Girls’ universe of storytelling.
“Rebel Girls is excited to launch this next phase of our licensing business with female-led King Features,” says Jes Wolfe, chief executive officer, Rebel Girls. “We take great pride in working with
Current licensing partners across apparel, décor and crafts include Jay Franco, Mad Engine, Centric, Fashion Angles,
, Coalition Snow and PlayStories. Brand partners across content and experiences include Nike, Google, Alaska Airlines, Hasbro, Spin Master and Athleta.
As it continues to expand across platforms, King Features is helping maximize its incredible success and seeking partners across all categories to further develop its merchandising program with creative partnerships targeting today’s generation of girls.
“Rebel Girls is the most impactful and inspirational girls’ empowerment brand that has ever existed,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “We are proud to join their mission of raising the most inspired and confident generation of young women through content, products and experiences. The opportunity to spread their motivating brand ethos to additional territories around the world through strategic merchandise and promotional partnerships is massive and we can’t wait to get started!”
Rebel Girls is the latest brand to join King Features’ ever-expanding portfolio of licensed properties including Popeye, Olive Oyl, Cuphead, “The Phantom,” “Flash Gordon” and recent IP additions Pucca, “Moomin” and Crazy Frog.
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