Kids Headquarters Buys Avirex Label from Ecko

Marc Ecko Enterprises recently sold its young men's brand Avirex to New York-based Kids Headquarters, reports WWD.

The Avirex label is seen at major retailers, including JCPenney, Modell's and others. Kids Headquarters has been a children's licensee of Ecko Unlimited, including Avirex, for many years. The wholesale apparel designer also holds agreements with Calvin Klein, Rocawear, Kenneth Cole, Hurley, Timberland, Disney, Nickelodeon and Marvel Comics.