"At Kid Trax, we strive to bring creative play themes and timely trends to life through our battery-powered ride-on toys," says Brianna Purvis, brand manager, Kid Trax Brand. "Our partnership with Ford Motor Company allows us to continue that tradition, while also deepening the connection between grandparents, parents and children by providing them with a unique way to share their very own passions and fond memories through the joy of play."
The Ford Bronco by Kid Trax comes
"After nearly 25 years, it is an honor to re-introduce and re-imagine one of Ford's most iconic vehicles alongside our partners at Kid Trax Toys," says Mark Grueber, U.S. consumer marketing manager, Ford Motor Company. "Our hope is that the children of Ford Bronco enthusiasts can experience the same level of joy and excitement that is felt by their parents!"
"The partnership between Kid Trax and Ford Motor Company allows both brands to meaningfully engage with their consumers and connect with one another's demographics by bringing the Ford Bronco fandom to the preschool set," says Maura Regan, president, Licensing International. "It's a creative yet natural fit that delivers an elevated experience for parents seeking unique kids' toys that align with their own interests and hobbies. A great example of smart licensing leveraging the core strengths of both companies to create a new brand experience for consumers." The Kid Trax Ford Bronco is available exclusively at
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