Just Play Debuts Entertainment Content Division  

Stone Newman joins the company as CCO.   

January 26, 2022

Just Play

Just Play has announced the launch of a new entertainment division focused on creating new and original IP through content and gaming. Stone Newman will be the company's inaugural chief content officer.  

Newman will oversee the creation of original content distributed across a broad range of platforms where kids consume media today. The new division will also serve as an internal creative resource to support the existing Just Play business by creating content and partnerships. 

Before joining Just Play, Newman was chief revenue officer for Pocket.watch. Under his leadership, the Ryan Toy's Review YouTube channel evolved into the "Ryan's World" brand, amassing more than $1 billion in retail sales. 

"We are thrilled to welcome a seasoned executive like Stone to lead our new content division as we look to the next chapter of growth for Just Play in creating our IP," say Charlie Emby and Geoffrey Greenberg, co-presidents, Just Play, in a joint statement.  

"I have always admired and respected

Just Play as a company and especially Charlie and Geoffrey, and I am honored to have the opportunity to help them build meaningful franchises for kids through content, gaming and live entertainment," says Newman.  