JTMG Preps for ‘Dracula’

The Joy Tashjian Marketing Agency is planning a comprehensive licensing program for the upcoming NBC drama “Dracula,” which will debut this fall.

Based on Bram Stoker’s original book, the new TV series is a sophisticated and sexy take on the classic Stoker novel starring Jonathan Rhys Meyers.

“Following in the successful wake of Twilight and ‘True Blood,’ audiences are quite thirsty for vampire fare and NBC’s ‘Dracula’ is certain to satisfy their appetite,” says Joy Tashjian, principal, JTMG. 

JTMG is now seeking partners for a wide range of consumer products in apparel, fashion accessories, cosmetics, publishing, digital games, entertainment, toys, gaming, stationery, Halloween, lottery and novelty items.