JoJo Siwa Dances into Athleisure

NORTH AMERICA–Nickelodeon and Danskin, the dance and activewear brand owned by Iconix Brand Group, have teamed up to launch two collections inspired by Nick star and social media influencer JoJo Siwa.

April 6, 2018

The activewear ranges also mark the first-ever kids collaboration for Danskin.

The first collection, dubbed JoJo Freestyle by Danskin, will feature traditional dancewear, gymnastics and athleisure apparel. The line also incorporates Siwa’s personality with her signature rainbow print, bows and graphic quotes that include “Dream, Dance, Love.” JoJo Freestyle by Danskin is now available exclusively in-store and online at Target.

Meanwhile, the second collaboration, entitled JoJo by Danskin, will be accented with gold foil detailing and rhinestones, and will be available at Kohl’s in April 2018.

Both collections also mark Danskin’s first foray into co-branded kids’ lines.

"JoJo is a TV star, singer and social media influencer, but her first love is dancing and it's something she's still incredibly passionate about today. That's what makes this collaboration with Danskin so

authentic and such a natural fit," says Jose Castro, senior vice president, softlines, Nickelodeon. "Nickelodeon's partnership with Danskin allows us to venture into yet another new aisle with JoJo, while working with the most iconic name in dance apparel." 

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