JAKKS Pacific, a toy and consumer products manufacturer, announced the launch of its new line of toys developed for the upcoming theatrical release of Disney’s “Encanto.” JAKKS is launching a comprehensive, cohesive global line celebrating the entire family ensemble, key moments, music and room environments allowing kids to play out their favorite parts of the film with their favorite characters.
The line coming to retail on Oct. 3 features interactive playsets including the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7” key character plush assortment and character role play dresses. The product assortment plays original scores from the upcoming movie and includes interactive elements that bring the plot of the movie to life.
“We are beyond excited to launch our new toys for ‘Encanto’ at retail this week,” says Lisa Tauber, senior vice president of marketing, JAKKS Pacific. “We took great care to embody the authenticity and magic of the film when creating these products. From the singing Mirabel dolls to the Magical Casa Madrigal playset, JAKKS has developed a magical toy line with several surprises in store for the kids.”
Disney’s “Encanto” is a story of a young Colombian girl faced with being the only member of her family without magical powers. It is set to the sights and sounds of Colombia along with original music.
JAKKS Pacific items for “Encanto” are designed for children ages 3 and up and will be available at retail beginning Oct. 3. Additional JAKKSproducts for “Encanto” will be featured in future waves coming next year.
Disney’s “Encanto” will be released Nov. 24 in theaters worldwide.