JAKKS Pacific, Disguise and Sega Announce Rollout for 'Sonic Prime' 

Products based on the upcoming Netflix animated series will be available worldwide in 2023.

January 4, 2022

Jakks Pacific/SEGA

JAKKS Pacific has announced a partnership with Sega of America for the upcoming animated Sonic the Hedgehog series, "Sonic Prime." 

Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles associated with the new show. Additionally, JAKKS also named Disguise as its official costume and costume accessory partner with distribution rights around the globe. JAKKS and Disguise will design, manufacture, market and sell "Sonic Prime"-branded product lines commencing in 2023. The new "Sonic Prime" series, produced in partnership with WildBrain, will launch worldwide on Netflix in 2022, drawing upon the brand's keystones and featuring the "Blue Blur" of video game fame in a new adventure.

"SEGA has done a tremendous job telling the story of Sonic through a multitude of medium forums," says Craig Drobis, senior vice president, marketing, JAKKS Pacific. "In addition to the high-octane video games they continue to release and the 'Sonic Movie 2' coming

next year, 'Sonic Prime's' premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year." 

"JAKKS has consistently captured Sonic's signature persona, and we're thrilled to have them on board for another partnership," says Michael Cisneros, senior manager, licensing, Sega of America. "'Sonic Prime' will feature everyone's favorite hedgehog setting out on a new adventure, so we're looking forward to providing innovative products to audiences everywhere that will bring the iconic character to life."

Sonic the Hedgehog costumes and accessories will be available globally in 2023.