Jakks Pacific, Authentic Announce Pact for Multiple Products

JAKKS Pacific has announced a long-term agreement with Authentic Brands Group (Authentic), which will see JAKKS Pacific design, manufacture and distribute an extensive range of products inspired by Authentic’s portfolio of brands. These include Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated. The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa in 2024.

“We are thrilled to announce this new partnership with Authentic, and the creative process for developing a robust line for these incredible properties is already in progress,” says Stephen Berman, chairman, chief executive officer, JAKKS Pacific. “Leveraging JAKKS’ extensive experience in creating innovative licensed products, we are bursting with design ideas for these key new lines and eagerly anticipate their global retail debut later next year.”

With the design process already underway, customers can expect an initial fall 2024 rollout of skateboards for Quiksilver and Element. Following the launch, JAKKS will extend the offering to roller skates, volleyballs, beach accessories and a robust line of toys and other toy-related products.

Related:Jakks Pacific Announces Global Deal for ‘Sonic the Hedgehog 3’

The partnership between JAKKS and Authentic kicks off JAKKS’ strategy of developing products for renowned brands to millennials and Gen Z, pushing JAKKS further into new product categories and expanding distribution into additional retail channels.

“We are pleased to partner with JAKKS Pacific, a renowned leader in the toy and consumer products industry, to expand these key brands into new categories through fresh product offerings,” says Matthew Salter, senior vice president, partnership – marketing, Authentic. “We look forward to exploring new opportunities with JAKKS Pacific as we continue to activate our lifestyle brand portfolio in new innovative ways.”