Huawen Century will also act as the series’ master toy partner in the region.
ITV Studios Global Entertainment has appointed licensing agency Huawen Century to develop a consumer products program for the animated action series “Thunderbirds Are Go” in China.
Under the terms of the agreement, HC will create a merchandising program that will support the launch of the television series on CCTV this month.
“We are extremely excited to be working with the team at Huawen Century to build a strong licensing program in China for ‘Thunderbirds Are Go,’” says Trudi Hayward, senior vice president, head of global merchandise, ITV Studios. “It’s a brand new market for the ITVS GE Kids team and we can’t wait to see the results of this partnership and vision that HC has set out for the brand to come to life.”
The agency will also act as the master toy partner in China and will produce a range of such items as play sets, action figures and the Thunderbirds craft.
“‘Thunderbirds Are Go’ is such an amazing brand full of fascinating plots and positive values,” says Jeff Wen, general manager, HC. “We are extremely excited to present this brand to Chinese families by combining content with product experience. The team at HC highly values its partnership with ITVS GE and looks forward to the possibility of further collaborations in the future. We are fully convinced that through our resources and determination to protect and build the brand, ‘Thunderbirds Are Go’ will be a hit in China.”