ITV Adds Partners for ‘Super 4’

ITV Studios Global Entertainment has announced U.K broadcast and toy partners for its kids’ CGI comedy adventure series, “Super 4,” which is inspired by the iconic toy brand from Playmobil.

In partnership with Playmobil and co-produced by Morgen Studios and Method Animation, the show, which follows the adventures of four characters as they travel through imaginary worlds, will debut on CiTV this year with 26 episodes and 26 more to follow in 2015.

ITVS GE is planning an extensive consumer products program for the series. Playmobil is leading the efforts as master toy licensee with a line of “Super 4” heroes and play sets set to hit retail shelves in the U.K. in 2015. The company is also seeking partners in other key categories, including publishing, periphery toys and games, apparel and accessories, gifting, home entertainment, stationery and FMCG.

“‘Super 4’ has received a fantastic response... We are in the midst of building a strong consumer products program for what promises to be an exciting new children’s TV property. The launch of this new series is timed to coincide with the 40^th anniversary celebrations of the Playmobil brand and we’re confident that it will resonate with consumers and retailers alike,” says Trudi Hayward, senior vice president and head of global merchandising, ITVS GE.