HIT Grows Barney, Fireman Sam in LatAm

HIT Entertainment and its Latin American partner Exim Technology (associated with licensing agent Exim Licensing) are expanding the digital presence of Barney and introducing Fireman Sam in the region.

Exim Tech has launched an all-new brand website, social media channels and apps available in Spanish, Portuguese and English featuring Barney. The new Barney app portfolio for Latin America will include “Learn English with Barney,” “Barney’s Paint & Find” game app and an app with interactive Barney video clips and a dynamic music rhythm game. 

The company is also bringing “Fireman Sam” (“Sam El Bombero”) to Latin America for the first time with the launch of the show on YouTub and social media in in Colombia, Chile, and Peru. 

The digital extensions for both brands will roll out at the end of this month.