HGTV To Air in Singapore

Scripps Networks Interactive has announced plans to launch U.S. home lifestyle channel HGTV in Singapore.

Beginning in December, HGTV will debut on StarHub as the first regional channel dedicated to the growing home and lifestyle category in Asia.

As a continued commitment to cater to local audiences, Scripps Networks will also produce localized original short-form content exclusively for HGTV in Asia based on the series “Extreme Homes.”

“Scripps Networks launched HGTV in the U.S. 20 years ago, and the network has grown markedly since then. It is now the No. 1 upscale network for woman and is also ranked as one of the top 10 cable networks across all categories, with a reach of more than 99 million households,” says Kathleen Finch, president, HGTV. “We have seen an increasing demand for high-quality lifestyle content all around the world and are excited to continue the HGTV brand’s global expansion, starting with the Asian region.”