Hasbro Taps Rubie’s for Pet Costumes

Hasbro and Rubie’s Pet Shop Boutique have joined forces to launch a range of licensed pet costumes inspired by Transformers and My Little Pony.

April 6, 2018

Optimus Prime, Bumble Bee, Rainbow Dash and Twilight Sparkle will be featured in the upcoming collaboration.

The

Transformers

collection will feature two costumes based on the characters Optimus Prime and Bumble Bee and will include fiber-filled shirts and headpieces.

Meanwhile, the My Little Pony line will include hoods, tutus, harnesses and leashes inspired by the characters Rainbow Dash and Twilight Sparkle.

The

Transformers

and My Little Pony pet costumes will be available throughout the U.S. this summer ahead of the release of

Transformers: The Last Knight

, June 23, and

My Little Pony: The Movie

, Oct. 6.

“We are thrilled to join forces with prestigious partners like Hasbro to ensure their unique characters are brought to life,” says Erin Breig, director, Rubie’s Pet Shop Boutique. “With each of these globally popular brands releasing major motion pictures this year,

Transformers

and My Little Pony are the perfect additions to Rubie’s Pet Shop Boutique

repertoire of products.”