Hasbro Takes on Jurassic Park

Jurassic Park 4

, which will debut June 13, 2014. 

Since

Jurassic Park

was first released in 1993, Hasbro has been the master toy partner for each film.

“Steven Spielberg’s vision turned

Jurassic Park

into one of Universal’s most beloved tentpole films and one of its most successful franchises ever,” says Stephanie Sperber, president, UP&L. “Hasbro’s innovative approach to all of its products has made the company an ideal partner as Jurassic Park has evolved over the last 20 years. Hasbro has been with us every step of the way, and we look forward to continuing our relationship and adding another blockbuster to this iconic series.”

For the fourth installment in the franchise, Hasbro is planning a range of toys that will include figures, plush, dolls, play sets, vehicles, role play, games, Kre-O-branded building sets and novelty items. Product will arrive on shelves in summer 2014.

“Jurassic Park is a remarkable