Hasbro is unveiling all new entertainment and product innovations across key franchise categories including action brands, such as Power Rangers and Transformers; sports action brands leading the way with NERF; arts & crafts brands with Play-Doh; gaming brands, including Clue, Dungeons & Dragons, Magic: The Gathering and Monopoly; fashion brands, like Baby Alive and My Little Pony and preschool brands, such as Peppa Pig and PJ Masks.
Hasbro has bolstered its global entertainment capabilities since acquiring eOne and is focused on creating immersive story-led brand experiences backed by break frame innovation, expansive global merchandising programs and engaging entertainment.
“It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and fully ignite the power and potential of our brands, our partnerships and our purpose to position ourselves as not just a toy and
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.