Hasbro is unveiling all new entertainment and product innovations across key franchise categories including action brands, such as Power Rangers and Transformers; sports action brands leading the way with NERF; arts & crafts brands with Play-Doh; gaming brands, including Clue, Dungeons & Dragons, Magic: The Gathering and Monopoly; fashion brands, like Baby Alive and My Little Pony and preschool brands, such as Peppa Pig and PJ Masks.
Hasbro has bolstered its global entertainment capabilities since acquiring eOne and is focused on creating immersive story-led brand experiences backed by break frame innovation, expansive global merchandising programs and engaging entertainment.
“It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and fully ignite the power and potential of our brands, our partnerships and our purpose to position ourselves as not just a toy andgame company but a multi-dimensional leader in the global entertainment, digital and play space,” says Eric Nyman, incoming president and chief operating officer, Hasbro. “Whether it’s a memory-making family game night at home or new series from the Transformers and My Little Pony franchises, Hasbro brands are available for consumers across every format imaginable. We’re proud to deliver these engaging play and entertainment experiences that create unforgettable memories for fans of all ages.”
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