December 3, 2021
Created by The Martin Agency and brokered with Rovio through Born Licensing, GEICO’s latest commercial works closely with the rights holders to bring the ‘Angry Birds’ brand into a real-life setting.
“I’m a huge fan of GEICO’s campaigns and have wanted to work with them since I started the company back in 2014,” says David Born, director Born Licensing. “GEICO and The Martin Agency truly understand the power of using famous characters in advertising and it was a joy working with them and Rovio Entertainment on this hilarious spot.”
The commercial marks the third time GEICO has featured animated characters in its advertisements – working with Disney’s Animal of “The Muppets and Hanna-Barbera's Yogi Bear in previous shorts – the new TV spot was first aired during the Macy’s Thanksgiving Day Parade which drew 25.4 million viewers to the NBC coverage of the event.
About the Author(s)
You May Also Like
Starbreeze to Publish Game Based on Dungeons & Dragons IPDec 05, 2023
Coolabi Appoints Spotlight.1888 to Rep ‘Clangers’ RetailDec 05, 2023
Jazwares Acquires Australian Toy Distributor, Big BalloonDec 05, 2023
WildBrain Inks Deals with ‘How the Grinch Stole Christmas!’ Across U.K. and EuropeDec 05, 2023