“Paddles” fans can look forward to 10 SKUs including plush and apparel. Distributed via fulfilment houses in Northampton, London and Dublin, these items will be available through the FuturumKids e-commerce portal well in time for the Christmas market.
Further broadcast expansion is expected over the coming months. Brand management company, Monster Entertainment, which is handling global television sales for “Paddles” in all territories except Korea, is expectied to announce further territory deals in the coming weeks.
Paddles, a 52 x 11-minute series, tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland – and brought up by a pack of Irish wolfhounds.
“We’ve been delighted by the response to ‘Paddles’ in both the U.K. and Ireland,” says Brendan Kelly, head of sales,
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