FuturumKids Announces Merchandising and Broadcast Growth for ‘Paddles’

Plushes, apparel and more to follow.

October 4, 2021

As “Paddles” attracts a growing audience in both the U.K. and Ireland, animation and media company FuturumKids is launching an e-commerce range of “Paddles” merchandise.

“Paddles” fans can look forward to 10 SKUs including plush and apparel. Distributed via fulfilment houses in Northampton, London and Dublin, these items will be available through the FuturumKids e-commerce portal well in time for the Christmas market.

Further broadcast expansion is expected over the coming months. Brand management company, Monster Entertainment, which is handling global television sales for “Paddles” in all territories except Korea, is expectied to announce further territory deals in the coming weeks.

Paddles, a 52 x 11-minute series, tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland – and brought up by a pack of Irish wolfhounds.

“We’ve been delighted by the response to ‘Paddles’ in both the U.K. and Ireland,” says Brendan Kelly, head of sales,

FuturumKids. “The wonderful characters, witty stories and stunning animation have clearly charmed a large number of four-to-seven-year-old viewers – and their parents. As the show’s reach continues to expand to new territories and new viewers, now is undoubtedly the right time to address growing demand for Paddle merchandise – and we’re ready!”