FunCraft, Sanrio Partner for New Mobile Game

FunCraft, an interactive entertainment company and mobile games publisher, and Sanrio have announced the global launch of “Hello Kitty - Merge Town,” a casual puzzle and merge decoration game that brings a cast of characters and town to life. 

Based on the Hello Kitty and Friends universe, “Hello Kitty - Merge Town” is the first Hello Kitty and Friends experience to combine casual puzzle gameplay with a deep narrative on mobile devices. Players can interact with characters including Hello Kitty, Tuxedo Sam, My Melody and more as well as explore Hello Kitty’s freshly imagined town. 

“We are thrilled to bring Hello Kitty and Friends to life,” says Michael Martinez, chief executive officer, co-founder, FunCraft.  “We can’t wait for players and fans to interact with the characters they love like never before. ‘Hello Kitty - Merge Town’ expands the diverse set of experiences our supremely talented teams are building for gamers worldwide with a globally beloved universe. We will deploy our core strengths of creative gameplay and personalized user experiences. Hello Kitty has cultivated one of the most passionate and devoted fan bases in entertainment and we sought to stay true to the brand when creating ‘Hello Kitty - Merge Town’ offering players one of the most aesthetically and narratively immersive Hello Kitty and Friends experiences to date. Our teams have been working with tremendous passion to deliver the ultimate gaming experience for fans around the globe.” 

“‘Hello Kitty - Merge Town’ is a fantastic Hello Kitty experience,” says Silvia Figini, chief operating officer, Sanrio – EMEA, India and Oceania, Mr Men - Worldwide. “We are truly thrilled with the care and attention FunCraft brought to this world and can’t wait to see how players interact with Merge Town in the years to come.” 

“Hello Kitty— Merge Town” is available globally and localized in Japanese, Korean, Spanish, and eight other languages.