According to National Retail Federation's Halloween Consumer Top Costumes survey, an estimated 2.6 million children plan to dress up as one of Disney’s
characters, while about 1.8 million children will dress as one of the re-imagined classic characters from
Teenage Mutant Ninja Turtles
Princess (3.4 million), animal (3 million) and Spider-Man (2.6 million) will be other popular choices for children.
Americans are expected to spend $2.8 billion on Halloween costumes this year. Specifically, consumers will spend $1 billion on children’s
Total Halloween spending is estimated to reach $7.4 billion, with the average person spending $77.52 on indoor and outdoor décor, costumes and candy.
“It’s clear people love to get creative with costumes, looking for inspiration from pop-culture and politics to history, and even the make-believe and fantasy world,” says Pam Goodfellow, principal analyst, Prosper Insights, which conducted the survey. “We’re surprised each year with the range of different costumes, and I’m sure this Halloween will be no exception, especially given the historic number of people planning to buy costumes for themselves, their children and even their pets.”
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