Following big screen successes earlier in the year, Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life again this Halloween as some of the year's top costumes.
According to National Retail Federation's Halloween Consumer Top Costumes survey, an estimated 2.6 million children plan to dress up as one of Disney’s Frozen characters, while about 1.8 million children will dress as one of the re-imagined classic characters from Teenage Mutant Ninja Turtles.
Princess (3.4 million), animal (3 million) and Spider-Man (2.6 million) will be other popular choices for children.
The survey also found that 75 million adults will dress in costume. While most will stick to traditional options, think witches and pirates, Batman will be the top branded character choice, with 2 million grown-ups planning to dress up as the Dark Knight.
Americans are expected to spend $2.8 billion on Halloween costumes this year. Specifically, consumers will spend $1 billion on children’s costumes, $1.4 billion on adult costumes and $350 million on pet costumes.
Total Halloween spending is estimated to reach $7.4 billion, with the average person spending $77.52 on indoor and outdoor décor, costumes and candy.
“It’s clear people love to get creative with costumes, looking for inspiration from pop-culture and politics to history, and even the make-believe and fantasy world,” says Pam Goodfellow, principal analyst, Prosper Insights, which conducted the survey. “We’re surprised each year with the range of different costumes, and I’m sure this Halloween will be no exception, especially given the historic number of people planning to buy costumes for themselves, their children and even their pets.”