Fremantle Fetes Classic Brand’s 30th

FremantleMedia Kids & Family Entertainment is marking the 30th anniversary of the BAFTA and Emmy award-winning movie The Wind In the Willows by seeking new licensees for the classic property.

Fremantle plans to fete the milestone in 2014 with a series of brand activations alongside the release of three special anniversary tie-in DVDs this December.

Fremantle is actively seeking licensees for gifting and plush, puzzles and games, bedding, t-shirts, greetings cards, calendars, personal care, stationery, bags, limited edition prints, confectionery and posters.

Based on the 1908 children’s book by Kenneth Grahame, The Wind In the Willows follows the adventures of Badger, Mole, Ratty and Toad of Toad Hall in rural England. The 1983 stop-motion animated film led to the subsequent release of five TV seasons and a one-hour special, all of which were produced by Cosgrove Hall between 1984 and 1990.

The Wind in the Willows is part of  FremantleMedia Kids & Family Entertainment’s portfolio of classic children properties, which also includes Danger Mouse, Count Duckula, Rainbow, Jamie and the Magic Torch and Chorlton and the Wheelies.