Fox Serves ‘Bob’s Burgers’ Merch

CP program for the animated series lands in the U.K.

Twentieth Century Fox Consumer Products has tapped several new licensees for merchandise in the U.K. based on the animated comedy series “Bob’s Burgers.”

The series’ U.K. merchandise roll out is currently underway with apparel licensee Trademark Products’ range of adult t-shirts now available at retailers HMV, Amazon, Primark and Pennies. Additionally, GB Eye will launch a branded gift line that includes posters and mugs at HMV and Forbidden Planet later this year.

Other key licensing partners for the program include Kid Robot/NECA, Funko and Rizzoli Publishing, which will release The Official Bob’s Burgers Coloring Book this fall.

Meanwhile fashion retailer Hot Topic has also just completed a U.S. promotion across 650 stores.

“We’re thrilled to announce that ‘Bob’s Burgers’ is officially open for business,” says Sandra Vauthier-Cellier, senior vice president, Fox Consumer Products EMEA. “There is a real appetite for this razor-sharp comedy and it is a great example of the tongue in cheek, animated shows which Twentieth Century Fox Television is known for. The brand plays to our proven strengths of developing brands and licensing programs for the discerning millennial audience–‘Bob’s Burgers’ has all the potential to be one of the hottest openings of Brand Licensing Europe 2016.”