Flavourworks Taps Former ViacomCBS Exec As CEO

Flavourworks, the U.K.-based interactive content studio and developer of the proprietary TouchVideo technology, has officially appointed Zack Slatter, former senior vice president of strategy and distribution at ViacomCBS’s AwesomenessTV, as its new chief executive officer. Slatter will work with founders Jack Attridge and Pavle Mihajlovic to build on the success of Flavourworks’ PS4, iOS and Steam release “ERICA,” as well as future projects and titles.

Slatter's appointment signals a new distribution focused growth phase for the company. In previous roles, Slatter secured global content partnerships with mobile carriers, Pay TV platforms, as well as SVOD and AVOD platforms and spearheaded international growth in digital VOD distribution.

Flavourworks has also officially partnered with Sky Studios to develop a scripted drama that leverages Flavourworks’ “know how” in the space, and its proprietary TouchVideo technology. Sky Studios is the production and development arm of Sky, Europe’s largest pay TV provider.

“Over the last few years, I have been watching the seismic shifts in storytelling formats driven by new technologies and connected audiences,” says Zack Slatter, chief executive officer, Flavourworks. “Flavourworks is a true quantum leap for the sector and I have nothing but admiration for Jack and Pavle’s talent and vision.  Our TouchVideo software and methodology opens up a new frontier between filmed content and gaming; and I firmly believe that we will bring the idea of playable films to mass audiences worldwide. Interactive stories will drive the next wave of engagement and incremental revenue for streaming platforms.”

Bringing on Slatter as the new chief executive officer and partnering with Sky Studios is part of Flavourworks' long-term strategy.