Farmyard Stories and bRAND-WARD Services Appoint WildBrain CPLG as Licensing and Merchandising Agent for Nordic TerritoriesFarmyard Stories and bRAND-WARD Services Appoint WildBrain CPLG as Licensing and Merchandising Agent for Nordic Territories
The licensing program aims to familiarize kids with Little Grey Fergie’s values.
November 1, 2021
Farmyard Stories, owner of Little Grey Fergie, and bRAND-WARD Services, an international kids’ IP consultancy, have appointed WildBrain CPLG to develop a licensing program across Norway, Sweden, Denmark and Finland for Little Grey Fergie, a property created by Morten Myklebust and produced by Anne Thovsen.
“With a strong platform for Little Grey Fergie on YouTube, families around the world want to know more about our tractor and its friends,” says Anne Thovsen, chief executive officer and producer, Farmyard Stories. “It is therefore with great enthusiasm and joy that we enter this collaboration with WildBrain CPLG which will help us extend fans’ experience of the brand.”
The brand will celebrate its 25th anniversary in 2023 and the new licensing program will be a big step towards familiarizing kids beyond Norway with Fergie and its values: honesty, frugality, kindness and playfulness.
“Our expertise in bringing character brands to life through consumer products programs makes Little Grey Fergie an exciting addition to our preschool entertainment portfolio,” says Jenny Strehle Ilic, commercial director Nordics, WildBrain CPLG. “We see great potential and are looking forward to growing his happy presence amongst kids and families in the Nordics.”
“Kids, their parents and grandparents need more than ever the simplicity and empathy of Fergie,” says Jean-Philippe Randisi, co-founder, bRAND-WARD. “With its impressive experience and broad international reach, WildBrain CPLG is the perfect partner to take Fergie to consumers across Scandinavia and beyond.”
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