Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The Katmandu brand will represent the first full expression of Falcon’s Beyond 360-degree IP Expander flywheel model.
May 26, 2022
Falcon’s Beyond & Epic Story Media have partnered to bring to life Falcon’s proprietary Katmandu IP across the transmedia spectrum. The Katmandu brand will represent the first full expression of Falcon’s Beyond 360-degree IP Expander flywheel model that accelerates brand activation and growth concurrently across multiple forms of entertainment.
Since its opening in 2007, Katmandu Park in Mallorca, Spain – with its iconic upside-down house – has introduced millions of guests to Katmandu’s whimsical universe.
Falcon’s and Epic are collaborating to reimagine and expand the Katmandu brand beyond theme parks and into the global entertainment market, including content and gaming.
Based on the existing Katmandu lore, Epic will produce an original, 3D animated, episodic series designed for broadcast and digital platforms across the globe. Currently titled “The Hidden Realms of Katmandu,” the series comprises eight episodes at 22 minutes, or 16 episodes at 11 minutes.
Epic has brought on veteran Marty Eisenberg as head writer, known for “Transformers: Animated” and as supervising producer for Marvel’s “Guardians of Galaxy” animated series. “The Hidden Realms of Katmandu” is developed by Eric Calderon from Falcon’s Beyond and Cheryl Hassen, lead producer, Epic Story Media.
Through its joint venture partner, Meliá Hotels International, Falcon’s is rolling out additional Katmandu Parks and resort destinations around the globe. The first will be the new Katmandu Park Punta Cana opening in the Dominican Republic this fall. The forthcoming park evolves the original concept with several patented, never-before-seen ride technologies and interactive storytelling designed for visitors seeking world-class experiences and mega-park-level attractions.
“For more than 20 years, Falcon’s Beyond has collaborated with some of the most respected IP holders on Earth, and now, we are excited to reveal how we are bringing to life our own Katmandu brand,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “Given the popularity of Katmandu Park in Mallorca, Spain, the brand is the perfect choice to be the debut franchise for our IP Expander model, and with Epic’s expertise in the kids and family franchise market, they make the ideal partner. This will be the first of many fully deployed IPs powered by Falcon’s proprietary model.”
“Epic Story Media takes pride in working with major brands and IPs with incredible stories that provide an infinitely expandable potential and Katmandu clearly fits this description,” says Ken Faier, president, chief executive officer, Epic Story Media. “The Katmandu IP features fun and whimsical adventures through amazing realms, and we value the opportunity to work with Falcon’s Beyond to take what started as a theme park and now deploy it across a wide range of channels to build incredible, 360-degree experiences for the global entertainment market.”
Read more about:Falcon's Beyond
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like