“UBD is now a part of the Global Theme Parks division (Universal Parks & Resorts), and this drives our approach in both fan experiences and our acceleration into our digital world,” says Klaseus. “We’re the best of both worlds. Organizationally we connect with Parks, while creatively we also still align and partner with our content divisions like the film studio, Peacock and NBC on connectivity and synergy.
“Our alignment to the Parks creates a bench strength that most others don’t have,” he adds. “We are only one of two media companies that have global theme parks, which allows us to tap into
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