In Spain, merchandise rolled out at the end of 2013 and the brand now has 20 licensees on board in key categories including publishing (Random House and Santillana), toys (Bizak, master toy partner), experiential apparel (Creativos Educativos Proyectos), apparel (United Labels), musical toys (Claudio Reig), role-play and construction sets (Simba). Ben and Holly’s Little Kingdom is also now being featured in Bauer’s
Additionally, Creativos Educativos Proyectos launched events during the 2014 holiday season, with a number of activities and costume character meet-and-greets at shopping centers across Spain.
"Ben and Holly’s Little Kingdom" airs on Spanish networks Nick Jr. and RTVE’s Clan.
In Italy, publishing partner Giunti recently released a line of books and held Ben and Holly parties at the annual comic book and gaming convention,
Giochi Preziosi launched its toy line for the brand during the 2014 holiday season at Toys Center and Giocheria stores and will expand the line for Easter to include a range of food and beverage offerings from Preziosi Food including Easter Eggs and confectionery.
Season two of "Ben and Holly’s Little Kingdom" is currently airing in Italy on Rai Yo Yo.
“The ratings and consumer engagement for 'Ben and Holly’s Little Kingdom' are incredibly strong across both regions, so it’s vital that we continue to introduce products and initiatives into these markets to meet the ongoing demand," says Andrew Carley, head of global licensing, Entertainment One. "We are taking a long-term approach to the international strategy and want to ensure that the partners we work with capture the magical and charming qualities of the brand that are making it a firm favorite with families across the world.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.