eOne Expands ‘Peppa’ in the U.S.

Jazwares, Scholastic, Jakks Pacific and more will create new merchandise for the series.

Entertainment One has extended several partnerships and added a host of new licensees to further expand the preschool series “Peppa Pig” in the U.S.

First, master toy licensee Jazwares is extending its toy range to include a range of children’s electronics such as headphones, walkie-talkies, a sing-along radio, digital alarm clocks and more. Jazwares’ debut collection will roll out to key mass retailers this fall.

eOne has also extended its partnerships with other licensees including Scholastic for publishing; Candlewick Press for publishing; Happy Threads for apparel; Komar for sleepwear; and Esquire for footwear.

New partners include Dreamwave for swimwear; Cardinal Games for a Peppa Pig Playing Cards Super Set; H2W/Sunstaches for sunglasses; Jakks Pacific for toys and a selection of novelties; The Northwest Company for tapestry throws; Playhut for play tents; and Playtex for sippy cups.

The new “Peppa Pig” products will all be available at retailers this year.

“'Peppa’ is now one of the top preschool properties in North America,” says Joan Grasso, vice president, licensing, North America, eOne. “We’re thrilled with the opportunity to continue our strong partnerships with Jazwares and other key best-in-class licensees, who have all helped to create this successful preschool program. We’re also very excited to provide fans with even more meaningful and fun-filled ways to engage with ‘Peppa.’”

In addition to the merchandise from current licensees, the brand’s new partners will introduce a range of products ranging from apparel to games and more.