The Entertainer to Feature ‘Masha’

‘Masha and the Bear’ will be showcased across POS displays and more during the spring campaign.

EUROPE–Animaccord has partnered with U.K. retailer The Entertainer for a spring retail campaign featuring “Masha and the Bear.”

The new campaign will see The Entertainment showcase “Masha and the Bear”-branded POS displays and host interactive meet and greet events with costumed characters. The campaign will also feature various online and e-mail activities including social media contests with prizes from Simba Smoby Toys.

The Entertainer will feature “Masha and the Bear” during its spring campaign until April 25.