‘Masha and the Bear’ will be showcased across POS displays and more during the spring campaign.
The new campaign will see The Entertainment showcase “Masha and the Bear”-branded POS displays and host interactive meet and greet events with costumed characters. The campaign will also feature various online and e-mail activities including social media contests with prizes from Simba Smoby Toys.
The Entertainer will feature “Masha and the Bear” during its spring campaign until April 25.
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