Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Content and media company CJ E&M has signed on to represent DreamWorks Animation in Korea, helping to expand the company's character business in the country.
CJ E&M will market DreamWorks’ character products through the numerous distribution channels of CJ Group, in particular through the TV home shopping channel CJ O Shopping and health and beauty retailer Olive Young, which targets young adult consumers in their 20s and 30s. This is expected to create a new business model for the merchandising of animation characters in Korea.
“At DreamWorks, we have been focused on aligning with the best agencies around the world to represent the wealth of our intellectual property,” says Jo Pascoe, head of DreamWorks consumer products, APAC. “We are thrilled to be working with CJ E&M, a strategic partner who has already leveraged their affiliate brands and companies to deliver compelling product and will certainly maximize our licensing business in Korea."
CJ E&M has already launched DreamWorks’ licensed apparel through CJ O Shopping’s Celeb Shop, and the line was featured on the lifestyle network OnStyle series “Korea's Next Top Model.” DreamWorks’ beauty collection kit is also already on sale at Olive Young.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024