The Dodo has announced the launch of a new preschool-focused, scripted digital series, “Families for Furry Friends,” in partnership with Sesame Workshop, the educational nonprofit behind “Sesame Street.” Presented by Target, the series combines animal stories from The Dodo with “Sesame Street” Muppets.
The first episode premiered on Sept. 16, with subsequent episodes dropping on Sept. 30 and Oct. 14. All three will be available on The Dodo’s new family entertainment destination, Family Room, and featured on YouTube channels of The Dodo, Dodo Kids and “Sesame Street.”
“Pets are cherished members of the modern family unit,” says Dave Glauber, creative lead, Dodo Kids. “The emotional bond that exists between kids and their pets is one that’s undeniable and unbreakable. Our first-of-its-kind partnership with Sesame Workshop is so intuitive in that both brands have a shared vision to create content for the whole family that celebrates empathy for animals and teaches kids about the value of loving and caring for our furry family members. The Dodo's unparalleled reach and brand-safe premium content ensures the series will appeal to families everywhere; we’re grateful for Target’s sponsorship of Families for Furry Friends.”
“Sesame Street” Muppets Elmo, Tango, and Cookie Monster appear in the series and help a real-life worker at Animal Haven, a New York City-based animal shelter, find forever homes for the shelter’s occupants. Inspired by Sesame Workshop’s recently released animated special
“Furry Friends Forever: Elmo Gets a Puppy,” streaming now on HBO Max, the series marks Sesame Workshop’s first pet-focused content partnership.
“We introduced Tango, Elmo’s new puppy, into the ‘Sesame Street’ fold to celebrate the special connection between children and their pets and model how kids can help care for their furry friends,” says Samantha Kennedy, vice president, brand marketing, Sesame Workshop. “Creating content that invites new audiences to meet Tango and spotlights the impact of pet adoption – particularly among young children – made partnering with The Dodo a natural choice for our family-friendly brand.”