Disney Readies for Cinderella

The Walt Disney Company will launch Cinderella-inspired fashion, collectibles and apparel from Swarovski and Supertrash in advance of the live-action film Cinderella, which will hit theaters in the U.K. in March 2015.

The Swarovski Cinderella collection includes jewelry and collectible figurines inspired by the classic 1950 animated film Cinderella. The lines will launch in spring 2015 and January 2015 respectively.

Supertrash is developing a Cinderella-inspired range for girls that will include tees, tops, tulle skirts and accessories. The range will be available in Belgium, the Netherlands and the U.K. in March 2015.

“Both these licensees capture the spirit and beauty of the timeless story in the fashion, collectible and apparel ranges, which will resonate with customers throughout EMEA,” says Simon Philips, executive vice president and general manager, consumer products, The Walt Disney Company EMEA.