The Happy Meal promotions will kick off with Incredibles 2 and Ralph Breaks the Internet: Wreck-It Ralph 2.
NORTH AMERICA–The Walt Disney Company and McDonald’s USA have partnered for a multi-year, non-exclusive promotional alliance.
Under the terms of the agreement, Disney and McDonald’s will collaborate to add more Happy Meal cross-promotional campaigns in the U.S. for movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm.
The promotional alliance will kick off this June with Incredibles 2 (which debuts June 15), followed by a fall campaign to celebrate Ralph Breaks the Internet: Wreck-It Ralph 2 (which debuts Nov. 21).
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