Disney Kicks Off ‘Wonder of Princess’ Month

Festivities and products are part of 100 years of Disney celebration.
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License Global

August 3, 2023

Official logo for "The Wonder of Disney Princess."
Official logo for "The Wonder of Disney Princess."Disney

Disney has kicked off its “Wonder of Princess” festivities, as part of the ongoing celebration of 100 years of Disney, with a lineup of new consumer product, games and publishing offerings. The month-long celebration of the Disney Princess brand and its characters culminates with the return of World Princess Week. 


Disney Princess

offerings hitting the market throughout August range from interactive toys, adult collectibles, kids’ and adult apparel, to digital and Disney+ content, games additions, publishing titles and more. The lineup includes products from brands, including Janie and Jack, Samii Ryan, Corkcicle, Loungefly, JAKKS Pacific and


To kick off festivities, new


Story Dolls from ShopDisney.com are available online and at select shopping destinations at Disney Parks. Young fans can also get cozy in new sleepwear available on shopDisney, inspired by Disney Princess characters. 

Disney Princess and LEGO fans can stream a new special, “LEGO Disney Princess: The

Castle Quest,” debuting exclusively on Disney+ Aug. 18. Fans can also shop Disney Princess LEGO sets including the Ultimate Adventure Castle, featured in the Disney+ special and new sets – Disney Castle, Princess Enchanted Journey, Aurora’s Castle and Cinderella and Prince Charming’s Castle. 

For the first time, Disney and Mattel’s doll brand, 

American Girl

, have come together to create a limited-edition series of three Disney Princess dolls (Belle, Jasmine, Rapunzel), as part of the American Girl Collector Series. The 18-inch dolls, available on Americangirl.com, come dressed in their signature outfits, embellished with more than 100 Swarovski crystals. 

Additional products from Mattel and JAKKS Pacific will also roll out globally throughout the month. New toys from Mattel include the Disney Princess Royal Color Reveal Assortment, Disney Princess Story Stackers, Disney Princess Magical Adventures Castle as well as Mattel Creations’ Royal Radiance and Disney Collector Dolls for adult fans. JAKKS Pacific is launching the new, interactive Disney Princess Style Collection Fresh Prep Gourmet Kitchen, the Disney Princess Ultimate Castle Princess Magical Jewelry Box and refreshed Disney Princess Role Play Dresses. 

Disney and Calm are bringing the Disney Princess characters to families with new mindfulness and sleep content, available exclusively on Calm. The content includes three Sleep Stories, five meditations and six soundscapes, featuring Disney Princess characters such as Moana, Rapunzel, Tiana, Jasmine, Ariel and more. 

New titles launching from Disney Publishing Worldwide include “A Twisted Tale Anthology,” “Disney Princess Tea Parties Cookbook,” “A Disney Princess Journey Through History” and more.  

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