DHX, Paragon Detail Themed Attractions

Preschool series inspire indoor attractions for children throughout the U.K. and Europe.

DHX Brands and Paragon Creative have unveiled several design solutions for indoor attractions featuring characters from “Teletubbies,” “In the Night Garden” and “Twirlywoos.”

Each concept will aim to bring each property to life as a fully themed experience by featuring iconic elements from each series, including the Teletubbies’ Home Dome, the Night Garden and the Twirlywoos’ Big Red Boat.

“Over the past eight months we have been working closely with DHX Brands to design extraordinary ‘In the Night Garden,’ ‘Twirlywoos’ and ‘Teletubbies’ activity-based attractions,” says Mark Pyrah, founder and development director, Paragon. “We feel there is a large gap in the market for exciting branded play and these three brands, without doubt, are perfect to fill that gap. We have spent time investing in scalable options to work with different spaces, budgets and demographics so that the designs work commercially for varying types of venues. The design solutions for each of the three brands are very distinctive, each with a unique feel, from sensory spaces to play spaces and educational options. Best of all, the designs are modular, so each property can work on its own for smaller branded play opportunities or together for a larger attraction.”

DHX Brands and Paragon Creative originally partnered in September to begin development on concepts for each series. Furthermore, the new themed attractions will be offered throughout the U.K., Europe and the Middle East.

“This is a very exciting time for DHX Brands as we see these iconic characters come to life through branded attractions,” says Danielle Tanton, live events and attractions manager, DHX Brands. “Paragon Creative have worked very closely with both our design and commercial teams to produce concepts that not only deliver truly magical experiences mirroring the worlds of each of our properties, but also meet operator expectations to make these projects viable. We can’t wait to see these experiences blossom.”