Devolver Digital to Expand ‘Cult of the Lamb’ Consumer Products Program

Devolver Digital continues to grow the existing consumer products program for “Cult of the Lamb” and is now looking toward Europe and Asia.   

Developed by Massive Monster and published by Devolver Digital, “Cult of the Lamb” launched across eight gaming platforms in August 2022. 

In the U.S., Devolver has built a strong consumer product program with 10 licensees onboard and key retail placements at geek/pop-culture specialists. Products created to date include tarot cards, Knucklebones game and dice, figurines, apparel and accessories, stationery, homewares and décor, artworks and collectibles. All will hit retail by the end of this year.   

The licensees are:  

“‘Cult of the Lamb’ was an overnight success and, in next to no time, it garnered a cult following of grassroots fans who love the mix of cute and occult and its irreverent attitude, so we knew there was a demand for more gaming content and consumer products,” says Fée Heyer, head, global licensing and partnerships, Devolver Digital. “Our strategy on the licensing side was to lean into what fans wanted (really authentic product with a genuine connection to the game) and work incredibly fast to deliver it, which meant disrupting the traditional, long-lead licensing model. Youtooz figurines were available on pre-sale as early as February and a limited number of Bioworld T-shirts dropped in March 2023 while we worked on doubling the order for May. The ability to meet that immediate need from the community meant they didn’t walk. Instead, we have kept them happy, engaged and they’re eager for the next drop. Recent LBE events like the ‘mock sacrifice’ that turned into a 6,000-person rave in Fed Square in Melbourne, or the classical rendition of the ‘Cult of the Lamb’ score by the Victoria Orchestra this month, showed the need for a deeper experience and there are also a board game and graphic novel in the works. Next step is for us to find even more partners who want to ‘Join the Cult.’”