Dentsu Grows 'LBX' Franchise

Dentsu Entertainment USA is continuing to grow its TV brand "Little Battlers eXperience" with a second season and new product partners.

Nicktoons has ordered a second season of the animated series, which was created by Level-5 and has been a hit in Japan where more than 100 episodes have aired. Dentsu has teamed up with Rollman Entertainment to bring the series to the U.S.

Recent product launches include SprüKits action figure model kits from master toy licensee Bandai America, apparel from Fifth Sun, posters from Trends International and an art book from Zwyer Industries.

“We are thrilled that the 'LBX' franchise has found a fan base in the United States, and we look forward to working with the Nicktoons team and our licensing and promotional partners as we expand the LBX merchandise roster,” says Marc Harrington, senior vice president, global strategy and development, Dentsu Entertainment.