DHX Interactive has also released the series’ first branded mobile game, titled “The Deep: Sea of Shadows.”
EUROPE–Technicolor and Merlin Entertainments Group have joined forces to create a series of entertainment experiences based on the animated series “The Deep” at more than 20 Sea Life aquariums in the U.K. and Germany.
The new, themed aquarium events will enable children to solve the secrets of “The Deep” by navigating the aquarium’s various zones for clues to become a Junior Nekton. “The Deep Sea Life” aquarium events kicked off last weekend in the U.K. and will run through November at multiple locations, with the German market events set to launch this October.
To coincide with the Sea Life promotion as well as the season two launch of the series, DHX Interactive has released the first mobile game based on the show. “The Deep: Sea of Shadows” is now available on the App Store and Google Play in multiple territories and will see players help the Nektons unravel the mystery of a strange dark ink corrupting the sea.
“When fans connect with a property as they have with ‘The Deep,’ they want to be involved in it across many areas,” says Pam Kunick Cohen, head, brand management, licensing and merchandising, Technicolor. “We can’t think of a better way to kick off the show’s new season and get fans engaged with the brand in an authentic way than with our promotion at Merlin Entertainment’s Sea Life aquariums.”
“The Deep” follows the adventure of the Nekton family–a team of underwater explorers–as they explore the depths of the ocean and the secrets it holds.
Technicolor currently manages “The Deep’s” brand licensing program with CPLG and serves as the multi-territory licensing agent in North America, EMEA (excluding Germany) and Latin America.
“The underwater adventures of ‘The Deep’ continue to thrill kids and families, and we’re delighted to be part of the show’s global success,” says Ken Faier, senior vice president and executive producer, content, DHX Media. “We’re confident that these new Sea Life entertainment experiences, coupled with the release of the first mobile game, will keep audiences wanting more of the ‘The Deep’s’ Nekton family.”