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DBG Inks EastPoint Sports Deals

Both the Pop-A-Shot and Skee-Ball brands are headed to the sporting goods aisle.

Dimensional Branding Group (DBG) has announced two new licensing agreements with EastPoint Sports. The home recreational expert will be bringing both the Pop-A-Shot and Skee-Ball brands to the sporting goods aisle.

“We are very excited to partner with EastPoint Sports to bring exciting products to the sporting goods aisle,” says Tony Stucker, owner, Pop-A-Shot.

Pop-A-Shot created the original arcade basketball game in 1981, subsequently introducing electronic scoreboards, dual shot versions, infrared scoring and steel frame before entering the home market where the brand flourished. Its current licensed games include NCAA teams from UCLA to University of Texas, while its licensee partners include Super Impulse, Basic Fun, Alchemy 3 and Trau & Loevner.

“We are excited to work with EastPoint to bring some great Skee-Ball product to market,” says Mathew Deith, director, Bay Tek Entertainment. “Both Skee-Ball and EastPoint’s products provide fun and joy, so it is the perfect combo.”

Both Pop-A-Shot and Skee-Ball products by EastPoint are targeted for this coming holiday season.

“We couldn’t be more excited about our new partnership with Skee-Ball and Pop-A-Shot,” says Ben Taylor, senior director, marketing and licensing, EastPoint Sports. “The power and brand affinity that both of these brands possess, coupled with our expertise in the casual sporting goods category, will allow us to bring amazing innovation to the marketplace and excite consumers across North America for years to come.”

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