CreateOn Partners with Grateful Dead for Expanded Line of Collectible Magna-Tiles
Magna-Tiles will depict the prolific band’s iconic album cover art.
November 30, 2021
Since its founding two years ago, CreateOn, maker of licensed Magna-Tiles for children and adults, has grown its portfolio of playsets and collectibles to include franchises such as Sesame Street, Dr. Seuss Enterprises, Crayola, The Beatles and the World of Eric Carle.
The brand has announced the expansion of its collectible sets with the addition of Grateful Dead Magna-Tiles.
The Grateful Dead collection set by CreateOn will feature classic designs and imagery spanning the band's career, with Magna-Tiles depicting the band's album covers on one side and the iconic dancing bears on the other. In addition to the many structures that can be configured with the traditional square Magna-Tiles, this set includes one bonus hexagonal tile to make a bass drum and a chassis to build a groovy ‘60s-style van.
"There is no greater honor than launching sets that not only bring joy to children, but to consumers of all ages with a shared love for a band that's been connecting generations for decades," says Steve Rosen, vice president, CreateOn. "Similar to our successful partnership with the Beatles, we look forward to this collaboration extending our customership to fans of the legendary Grateful Dead and giving them a one-of-a-kind collectible to share with their families."
The Grateful Dead Magna-Tiles Structures will be available this fall on CreateOn.com and Amazon.com. The set is for fans aged three through adult.
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