Crayola Continues Growth with New Hires

Crayola has announced the addition of new team members that will help facilitate the continued growth of its global licensing and location-based experiences (LBE) business. 

Joining the Crayola business development, global licensing and experiences team are Anna Roca, formerly of 20th Century Fox and The Walt Disney Studios, and Jonathan Linn, formerly with DreamWorks, The Walt Disney Studios and Universal. 

“We are excited to welcome industry professionals, Anna and Jonathan, to the team,” says Warren Schorr, senior vice president business development, global licensing and experiences, Crayola. “Both have excelled across multiple global enterprises and built strategic alliances with major brands. They will propel our expansion and increase engagement as we continue to foster meaningful consumer relationships with the Crayola brand.”  

Anna Roca joins Crayola as head, global partnerships and promotions. She is responsible for curating partnerships with brands. Roca also is taking on the role of director, licensing, Mexico and Latin America to jump start the licensing business in Central and South America.  

Much of Roca’s career was with 20th Century Fox working in business units, including International Theatrical and International TV, Sky Latin America, Global Home Entertainment and News Corp. 

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Jonathan Linn will join Crayola as global head, LBE in March. He will be responsible for global expansion, growth and management of Crayola’s LBE business.  

Also joining the team are Thomas Dimech as licensing manager, Crayola U.K., and Gabby Munoz, licensing project manager. 

Dimech is responsible for expanding licensed retail development in Europe, Middle East and Africa (EMEA) and supporting EMEA licensees and agents. He comes from Retail Monster where he was the senior retail and brand manager. Munoz is responsible for overseeing product development for Crayola’s licensees who produce fashion goods, stationery, social expressions and crafts. She was previously at Marvel Entertainment and The Walt Disney Company, where she managed product development and creative approvals.  

“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe and support the development of product categories and creative experiences internationally and domestically,” adds Schorr.