Licensing agency is on board to expand “Top Gear,” “Doctor Who,” “Hey Duggee” and more across EMEA.
BBC Worldwide has appointed CPLG to represent a raft of its flagship brands for licensing across the EMEA region (excluding the U.K.).
CPLG will now represent BBC’s television brands including “Top Gear,” “Doctor Who,” “BBC Earth,” “Hey Duggee,” “Go Jetters” and “Sarah & Duck.”
“The BBC portfolio will be managed across both our brands and entertainment teams,” says Steve Manners, executive vice president, CPLG. “‘Top Gear’ is an outstanding brand globally and there are real opportunities in the lifestyle space. ‘Doctor Who’ brings incredible heritage to the mix on the entertainment side and there are some really exciting developments underway which will help drive a major consumer products business.”
Additionally, BBC Worldwide and CPLG will jointly develop long-term strategies for the network's television brands.
“From preschoolers to petrol heads out brands are loved around the world by audiences of all ages,” says Andrew Moultrie, director, consumer products, publishing and web properties, BBC Worldwide. “Our licensing business exists to extend fan’s enjoyment of the BBC programs they love and CPLG are the perfect partner to help us do this.”
“We are extremely excited to be building a long term partnership with BBC Worldwide and its stable of pedigree brands,” says Peter Byrne, chief executive officer, CPLG. “There is huge untapped potential across the portfolio and we look forward to extending the reach of these properties across our extensive licensing network.”