CN’s ‘Rick and Morty’ Adds Partners

The Cartoon Network animation has added new apparel and accessories licensees to its partnership portfolio.

Cartoon Network Enterprises has tapped several new apparel and accessories partners for its Adult Swim animatedseries “Rick and Morty,” several of which will be exhibiting the new products within the MAGIC marketplace, taking place Aug. 15-17 in Las Vegas, Nev.

“As ‘Rick and Morty’ continues to surge in popularity, we are delighted to work with new partners to provide fans with a broad assortment of products based on the series,” says Pete Yoder, vice president, Cartoon Network Enterprises, North America. “Fans will now be able to wear their fandom with t-shirts, sweatshirts and accessories including headwear, bags, wallets and more.” 

Bioworld will introduce “Rick and Morty” accessories including bags, belts, wallets, headwear, wristbands and more to specialty stores this fall; while Ripple Junction will add pieces to its collection of t-shirts and sweatshirts for men and women, as well as enamel pins for the brand.

Hot Properties Merchandising will debut key chains, magnets, patches, buttons and stickers this fall for specialty retailers; and Daylight Curfew will bring limited edition, co-branded apparel, as well as a collaboration with Run the Jewels, to its online store (DaylightCurfew.com) in May 2017.

Finally, Hyp will launch “Rick and Morty” hosiery this fall, and Surreal Entertainment will launch accessories such as glassware, coin banks and other beverage products this fall as well.