Cartoon Network Enterprises has signed three new apparel partners for its series “Regular Show,” and is showcasing the new product at MAGIC this week in Las Vegas, Nev.
Accessory Innovations has created a line of kids’ backpacks, bags, luggage, small leather goods and cold weather headwear to be released this fall; Underboss-Undergirl has developed a line of junior’s underwear and sleepwear, also for release later this year; and High IntenCity is planning a line of jewelry and hair accessories.
“With its likeable characters, quotable dialogue and ’80s retro-inspired appeal, ‘Regular Show’ has all of the core components of a strong, allages apparel and accessories program that can attract and cater to a wide audience,” says Pete Yoder, vice president of consumer products, CNE, North America. “We have had great success to date in the soft lines category across retail, and the addition of our new partners and product introductions releasing throughout this year will only continue to build on our program’s fantastic start.”
Exisiting partners will also continue to release new products and designs throughout 2013, including Bioworld (adult bags, small leather goods and accessories, headwear, cold weather and men’s sleepwear); Buckle Down (seatbelt-fashioned belts and key chains); Fifth Sun (apparel for all ages); Hot Properties (accessories); Hyp (hosiery for kids and adults); Mad Dog (kids’ sleepwear); Mighty Fine (licensed t-shirts and tops for its welovefine.com retail channel); and Whatever Company (buttons, stickers, wristbands, patches and stationery).
