‘Clangers’ Campaign Reaches New Heights

The Coolabi Group’s creative brand campaign for its preschool brand “Clangers” has created a raft of consumer engagement and reach.

The campaign, titled #ClangersForKindness, integrates TV and radio advertising, YouTube, PR, sponsorship, social and blogger interaction has encouraged fans to “Be a Kindness Star.”

To date, the campaign has received more than 10,000 kindness wishes.

Additionally, the company has reported that kindness will be a continuing campaign theme for 2017.