April 6, 2018
The Coolabi Group’s creative brand campaign for its preschool brand “Clangers” has created a raft of consumer engagement and reach.
The campaign, titled #ClangersForKindness, integrates TV and radio advertising, YouTube, PR, sponsorship, social and blogger interaction has encouraged fans to “Be a Kindness Star.”
To date, the campaign has received more than 10,000 kindness wishes.
Additionally, the company has reported that kindness will be a continuing campaign theme for 2017.
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